total_fluidity“, studio hadid’s latest publication is launched today, June 21, 2011 at 07:30 pm at the University of Applied Arts in Lichthof 2. speakers include Gerald Bast, Wolf D. Prix, Patrik Schumacher and Zaha Hadid

books will be for sale and can be autographed by Zaha Hadid after the presentation. authors and studio staff will be present at the event.

total fluidity brings together ten years of academic design research conducted at the Zaha Hadid master class at the University of Apllied Arts Vienna. Under the leadership of Zaha Hadid and Patrik Schumacher the studio developed a distinct contribution to the emerging style of Parametricism. All elements of architecture become fluid, ready to engage with each other and with diverse contexts leading to an overall intensification of relations. this style is architecture’s response to the 21st century networked society. The radicality and consistency with which this style is being pursued across all scales and programs has resulted in an impressive body of work. Academic design research can go deeper and farther than professional work in probing the consequences of a radical design hypothesis. within academia architects can be more experimental. they can afford to be more principled and self-critical, eschewing pragmatic or practical compromises. the creative work of studio zaha hadid testifies to this.